If you’re looking to get your company to the top of Google, you need to read Search Engine Optimization: Do It Yourself by Christopher Nelson.
This book helps you to understand everything that you need to know about search engine optimization. It includes a SEO Cheat Sheet for quick, simple references on how and what to optimize. It also provides complete and thorough explanations of the top three SEO concepts.
Read this interview from RSS Ray to find out why you should read this book.
RSS Ray: What made you decide to write this book?
Christopher Nelson:At the time, I had resigned from my position at a top advertising agency in order to start my own web design and development business. While creating my own company’s SEO standards, I noticed that the outline I had created was becoming more and more “fleshed out”.
Long story short, I decided to take it to the next level and develop it into a book that might help others. Through that process I was able to write down and organize everything I knew about SEO based on my experience optimizing literally thousands of websites. It happened very quickly. I was surprised with just how easy it was to lay it all out.
RSS Ray: Who should read your book?
Christopher Nelson: Anyone who wants to learn what SEO is and how to completely optimize a website (or websites) themselves. The book was written with beginners and intermediates in mind. More specifically, the book is “meant” for entrepreneurial types that don’t want to spend thousands of dollars paying someone else to optimize their website for them.
On the other hand, I’ve had companies buy the book to use as their internal standards, and I’ve had blog-writing mothers buy the book as well. It’s definitely not a technical guide with a list of algorithm changes to the search engines. I wrote it to include real, usable information that is actually helpful. Not too technical, but not too simple either.
RSS Ray: What will people learn after reading your book?
Christopher Nelson: After reading my book, people will know how to optimize a website for search engines like Google, Yahoo, and Bing. They’ll know what to do, how to do it, and why it works. I did my best to give real advice on how long results take as well as what can typically and realistically be expected over time. Many, many people have successfully optimized their websites based on what they learned from my book. The feedback I’ve gotten is truly humbling considering I had never thought my little book would take off like it has.
RSS Ray: What was the biggest challenge in writing this book?
Christopher Nelson: The biggest challenge when writing the book was to try and keep things as conversational as possible without getting into “technical robot mode”. The book itself was finished fairly quickly. It was the rewrites that took the longest amount of time.
I gave the book to SEO experts as well as SEO laymen in order to get a good idea of how easy to understand and useful the book actually was. Distancing myself from it in order to revise the book, throw out entire sections and add new ones was the most challenging part of the process.
RSS Ray: What is the most important thing that people should take with them after reading your book?
Christopher Nelson: That anyone can optimize a website. Like my father always said, “nothing’s hard if you know how to do it”. All you have to do is seek the knowledge. In this case, you’d pick up a copy of my book (or another highly-rated SEO guide of your choice). For people that don’t even know what the acronym stands for, SEO can be a pretty daunting subject. It really doesn’t have to be – and that’s the whole point of my book.
About 5 Questions With The Author
“5 Questions With The Author” is a weekly blogging series where RSS Ray interviews the author of a popular online marketing book.
Be sure to read other expert online marketing posts on the Online Marketing with RSS Ray Blog. Also be sure to listen to the radio show every Wednesday at 12 Eastern/9 Pacific to WS Radio. RSS Ray gets exclusive interviews with some of the biggest names in online marketing. You also can download past episodes on iTunes.