Show Date: July 22, 2009 at 1 pm Eastern, 10 am Pacific
Show Topic Top Tips For Referral Generation In The Internet Era
Show Guest: Bob Burg, Author of Burg-Scott Communications
About Bob Burg: Bob Burg is an author whose critically acclaimed book, “Endless Referrals: Network Your Everyday Contacts Into Sales” has sold over 200,000 copies and continues to be used as a training manual for top sales organizations throughout the world. His latest national bestseller, “The Go-Giver” has been heralded as a new business classic. It’s been translated into 14 languages and has already topped the 100,000 mark.
Sample Questions for Bob Burg:
Do you really have to do anything other than offer excellent products and services to get referrals?
Why should companies invest in increasing their referrals instead of other marketing efforts?
How big of an impact can referral generation systems make on a company’s bottom line?
Show Topic: Creating the Right Search Campaigns
Show Guest: Udayan Bose, Founder and Chief Executive of NetElixir
About Udayan Bose: Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of paid search as an essential advertising channel in 2002. Having experienced first hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value lead generator.
Sample Questions for Udayan Bose:
What is the key to successful keyword search advertising?
What are Key Performance Indicators and why are they important?
How can Twitter be used to improve your search engine advertising campaign?
RSS Ray’s Comments: “Referral generation is an excellent way to inexpensively aquire leads, and Bob Burg is the right guy to teach you how it’s done” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Udayan Bose is an excellent source for any company looking to improve their search marketing campaign.”