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Posts Tagged ‘Pay-Per-Click Advertising’

Listen To: Paid Search Strategies That Affect Your Bottom Line

Posted on: December 9th, 2010 by Joe Giordano No Comments

search engine peopleListen to this week’s show with Tyler Calder, Director of Paid Search Department at Search Engine People.

Tyler Calder and RSS Ray discuss:

  • Best practices in paid search advertising
  • Account structure in PPC advertising
  • Keyword research
  • How to find the right PPC help
  • PPC payment models
  • Trends in PPC in advertising in 2011

To listen to the show click the box below.

WordStream Launches Keyword Research Tool To Help With Pay-Per-Click and Search Engine Optimization Efforts

Posted on: September 17th, 2009 by Joe Giordano No Comments

New keyword tool from WordStream is the solution for expanding PPC and SEO efforts with keyword discovery, keyword research, analysis and more.

WordStream’s new keyword tool is a budget-friendly (free!) application that can greatly improve pay-per-click advertizing and search engine optimization efforts.  It helps generate more accurate keyword suggestions than other competing keyword tools by collecting well over one billion unique keywords collected from over 10 billion unique searches and hundreds of millions of related terms. It collects its information from multiple internet providers, search engines, and browser toolbars.

Unlike many other keyword tools, WordStream does not limit the number of keyword suggestions. Upon completing your query, they email all results to you. It provides you with not only important keywords, but can give you negative keywords as well. With a database that is constantly improving, you will not constantly receive a static list. It is ever-changing and always improving. WordStream prides themselves on providing very specific, highly accurate estimates of traffic on each particular keyword.

Now, it is important to remember that it takes more than a great list of keywords to improve your online marketing results. That is why while WordStream offers this keyword tool for free, they also have a paid subscription for a keyword management software. It will gather analytic information from your keywords which is very valuable information.

By using the correct keywords, you can greatly improve your PPC advertising and SEO efforts. Next time you are seeking a list of keywords, use WordStream’s keyword tool.

Pay Per Click Advertising and Competitive Intelligence

Posted on: December 8th, 2008 by Joe Giordano No Comments

This week on Online Marketing with RSS Ray:

RSS Ray interviews Richard Stokes, CEO of AdGooroo, LLC

What You’ll Learn in Segment One:

  • How the top 3% of search advertisers dominate Google AdWords.
  • How to increase search traffic while lowering costs with Pay Per Click.
  • How to set up keyword groups that maximize click through rates.
Listen Now!

What You’ll Learn in Segment Two:

  • What you can learn about your competitor’s online ad campaigns.
  • The essentials of competitive intelligence.
  • How to use AdGooroo for competitive intelligence, keyword research, and writing ad copy.
Listen Now!

Additional Resources:

Podcasts on Pay Per Click Advertising

Podcasts on Competitive Intelligence

Google AdWords

Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords

Using Competitive Intelligence to Grow Your Business

Posted on: December 1st, 2008 by Joe Giordano No Comments

Online Marketing with RSS Ray and announces a new episode that you do not want to miss.

Richard Stokes, Founder, President, and CMO of AdGooroo

Show Date: December 3rd, 2008 at 6 pm Eastern, 3 pm Pacific

Show Topic: Competitive Intelligence: Frightening Information Your Competitors Can Easily Learn About Your Business

Show Guest: Richard Stokes, Founder, President, and CMO of AdGooroo

How to Listen: Live on or available by Podcast on iTunes or by RSS Feed.

Guest Biography: Richard is a long-time Internet marketer with more than 13 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management at the Kellogg Graduate School of Management (Northwestern University). Richard is a regular speaker on search marketing topics, is a certified expert in both email marketing and conversion optimization, and is the author of “Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords”.

Sample Questions:
How does knowing your competitors keywords help with your own marketing?
Is it a good idea to attempt to target all of the same terms as your competitors?
What can you learn from your competitors landing pages?

RSS Ray’s Comments: “Using competitive intelligence can give you a big edge in pay per click advertising and natural search engine marketing. I expect Richard to provide some excellent insight into this exciting field.” stated RSS Ray, host of “Online Marketing with RSS Ray.”

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