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Using Competitive Intelligence to Grow Your Business

Posted on: December 1st, 2008 by Joe Giordano No Comments

Online Marketing with RSS Ray and announces a new episode that you do not want to miss.

Richard Stokes, Founder, President, and CMO of AdGooroo

Show Date: December 3rd, 2008 at 6 pm Eastern, 3 pm Pacific

Show Topic: Competitive Intelligence: Frightening Information Your Competitors Can Easily Learn About Your Business

Show Guest: Richard Stokes, Founder, President, and CMO of AdGooroo

How to Listen: Live on or available by Podcast on iTunes or by RSS Feed.

Guest Biography: Richard is a long-time Internet marketer with more than 13 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management at the Kellogg Graduate School of Management (Northwestern University). Richard is a regular speaker on search marketing topics, is a certified expert in both email marketing and conversion optimization, and is the author of “Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords”.

Sample Questions:
How does knowing your competitors keywords help with your own marketing?
Is it a good idea to attempt to target all of the same terms as your competitors?
What can you learn from your competitors landing pages?

RSS Ray’s Comments: “Using competitive intelligence can give you a big edge in pay per click advertising and natural search engine marketing. I expect Richard to provide some excellent insight into this exciting field.” stated RSS Ray, host of “Online Marketing with RSS Ray.”

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