Show Date: December 3rd, 2008 at 6 pm Eastern, 3 pm Pacific
Show Topic: Competitive Intelligence: Frightening Information Your Competitors Can Easily Learn About Your Business
Show Guest: Richard Stokes, Founder, President, and CMO of AdGooroo
Guest Biography: Richard is a long-time Internet marketer with more than 13 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management at the Kellogg Graduate School of Management (Northwestern University). Richard is a regular speaker on search marketing topics, is a certified expert in both email marketing and conversion optimization, and is the author of “Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords”.
How does knowing your competitors keywords help with your own marketing?
Is it a good idea to attempt to target all of the same terms as your competitors?
What can you learn from your competitors landing pages?
RSS Ray’s Comments: “Using competitive intelligence can give you a big edge in pay per click advertising and natural search engine marketing. I expect Richard to provide some excellent insight into this exciting field.” stated RSS Ray, host of “Online Marketing with RSS Ray.”