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Posts Tagged ‘Andy Sernovitz’

The Four Rules of Word of Mouth Marketing

Posted on: May 13th, 2009 by Joe Giordano No Comments

Andy Sernovitz, author of “Word of Mouth Marketing: How Smart Companies Get People Talking,” explains the four most important principles in word of mouth marketing.

Word of Mouth Crash Course

Paid advertising is out of the question when money is tight. But that’s good news for small business. Those of us who don’t have mega-million-dollar marketing budgets have always relied on word of mouth to get buzz, exposure and customers. In this market, it’s the perfect time to ramp up your word of mouth efforts, and use this opportunity to jump ahead of businesses that are hooked on expensive traditional ads.

Word of mouth is about earning the recommendation of your customer. It’s about turning them on. It’s about getting them to run out the door and tell their friends how fantastic you are.

Get started with “The Four Rules of Word of Mouth”

Rule #1: Be Interesting — Nobody talks about boring companies, boring products, boring ads. Everyone can be interesting. Before you run an ad, before you launch a product, ask your spouse about it. Trust me … if he or she finds it interesting, you’ve got a winner.

Rule #2: Make People Happy — Create amazing products. Provide excellent service. Go the extra mile. Make sure the work you do gets people energized, excited, and eager to tell a friend.

Rule #3: Earn Trust And Respect — Nobody talks about a company that they don’t trust or don’t like. Earn the respect of your customers. Be good to them. Talk to them. Honor their intelligence. Fulfill their needs. Stay honest. Every company can be nicer, and every one of us can work to make our company a little better to its customers.

Rule #4: Make It Easy — Find a simple topic that is easy to repeat. Not your formal brand statement, not your product description. Forget elevator pitch…it’s the pass-in-the-hall test. What can people tell a friend about you in one sentence? Then do everything you can to make it easy to share that topic. Use tell-a-friend forms on your web site. Put it in an email. Pass out flyers. Blog it. Stick it on a t-shirt.

Andy Sernovitz is author of “Word of Mouth Marketing: How Smart Companies Get People Talking”. He teaches the Word of Mouth Crash Course ( and his blog is called Damn, I Wish I’d Thought of That (

How Small Business Can Use Word-of-Mouth Marketing to Grow In A Tight Economy

Posted on: May 12th, 2009 by Joe Giordano No Comments

Online Marketing with RSS Ray and announces a new episode that you do not want to miss.

RSS Ray Segment One

Show Date: May 13, 2009 at 6 pm Eastern, 3 pm Pacific

Andy Sernovitz, CEO of GasPedal

Show Topic How Small Business Can Use Word-of-Mouth Marketing to Grow In A Tight Economy

Show Guest: Andy Sernovitz, CEO of GasPedal

About Andy Sernovitz: Andy Sernovitz teaches word of mouth marketing. He’s the author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and teaches at Northwestern University. His company, GasPedal, teaches word of mouth techniques, and runs the Blog Council, a peer-to-peer support group for the pioneers of social media at very large organizations.

Sample Questions for Andy Sernovitz:

Can small companies participate in word of mouth marketing or is it only for the big guys?

What are some practical strategies for running a word of mouth campaign?

Who are evangelists and influencers and why are they important?

RSS Ray Segment Two

Show Topic: Emerging Trends Of Importance To Small Business

Show Guest: Anita Campbell, Editor of Small Business Trends

Anita Campbell, Editor of Small Business Trends

About Anita Campbell: Anita Campbell is the CEO of Small Business Trends, LLC, a media and information company. In that role she closely follows trends in the small business market and trends in technology. Her website is regularly noted as a rich informational resource. In 2005 and again in 2008 the site won the Forbes “Best of the Web” distinction for small business blogs.

Sample Questions for Anita Campbell:

What are the most important emerging trends you see that are affecting small businesses?

What are some ways small businesses can deal with the tough economy?

In what areas of running a company do small businesses struggle the most?

How to Listen: Live on or available by Podcast on iTunes or by RSS Feed.

RSS Ray’s Comments: “Andy is one of the most talented and knowledgeable word of mouth marketers I know.” stated RSS Ray, host of “Online Marketing with RSS Ray.” RSS Ray went on to say “Anita offers a wealth of great information to small business owners.”

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